AskMeNow? The deceptive service that charges

Written by  on June 28, 2007 

As part of being in the mobile local industry, I get press releases for new and innovative service that has just launched.  With my new “unlimited” text messaging bundle, I decide to try the service from (short code 27563).  My welcome message from them was:

For AskMeNow Help goto or 888-EZ-ASKME. Txt STOP to end. The service is provided at no charge but carrier fees will apply.

Yes, 3 messages and $3.75 of premium messages later, I called Rogers to figure out what the heck is this.  I ask them to revert the message, but I really wish they can charge back text message to the origin to ensure SMS applications owners take responsibility to communicate charges to the user, or else face public humiliation. 

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